is your leaflet going to get a second look?

posted on 25 January 2011 by

How many times have you walked past a poster/leaflet and not given it a second look?  Or you receive leaflets through the post; you glance at the front, glance at the back and it’s off to the bin?

This could be one of your posters/ leaflets…

We all have to design and print promotional material, weather that’s a business card for yourself or an ad campaign.  The idea is the same.  It has to be memorable, stand out, get your message across and more often than not were trying to win new customers with this literature so it’s to make money!

Yes leaflets, posters & flyers can be one of the most effective marketing techniques, but the success of this type of marketing depends primarily on the leaflet design.  If it doesn’t have your attention it will not have someone else’s.

I deal with so many people on a day to day basis that just want to print 100,000 leaflets and ‘blast’ them out.  Hoping this will generate a response or more business.  They see the design process as something in the way.  Just because you put ‘Mr Khans Office Supplies’ at the top of your brochure doesn’t mean people will see this, sack their current supplier and move to you.  So, what will invoke some action..