An attention grabbing headline

posted on 25 January 2011 by

A leaflet must grab the recipient’s attention, make them interested in the product or service, and finally induce some action, whether that’s phoning a number, visiting a website, or placing an order.

An attention grabbing headline

Many people pick up leaflets that have been delivered to their home and head straight for the bin. In the time it takes for them to walk there your leaflet needs to grab their attention. This is where an excellent headline is required.

Don’t use your business name or product category as the headline. This isn’t a business card and customers don’t care that you’re called ‘Smith’s Repair Centre’ for example.

Instead, create a headline that initiates interest, such as ‘What do you do when your washing machine breaks down?’ or ‘Be prepared – don’t end up with huge repair bills.’

Think about where you are going to distribute your leaflets.  This is fundamental in deciding what the design looks like and what headlines you use.