Lets Love It
Description:
'Lets love it' is a unique campaign. It was developed to combat the growing fear around Islam in Britain. Vision Works developed the campaign so it would get individuals to question their purpose in life, and to explain why Muslims are the way that they are. This campaign was a follow-up to government research that found that as mush as 80% of of Britain's did not know anything about Muslims. The posters were part of a wider campaign which included marketing through social media portals, and a customised bus which distributed information packs in Central London.
What we did:
Design, Print, Advertising and MerchandisingTestimonial:
An independent market research company found that London commuters found "the posters attention grabbing and thought provoking with bold fresh colours and graphics"
